President Obama’s ability to reach out and connect with Voters, specifically Generation Y is due to the fact that he embraced their language: texting and communicating with social media tools. Compare this to John McCain, clearly a novice, and it’s easy to see how a younger generation might feel they have only one clear choice for President. They just can’t relate to someone who can’t communicate with the tools of today. It’s a text book example of the generation gap.

So you say, interesting enough but how does this impact me, the working mother?

Think about it for a minute. If Barrack Obama can use Social Media to have a landslide competitive advantage over his competition, then why can’t you? If you’re an entrepreneur or you’ve been thinking about starting a venture, what can you learn from this recent presidential election? What can you implement for your own business? What can you plagiarize from Barack Obama’s presidential campaign? If our President used Linked In, Facebook, My Space, Twitter, why wouldn’t you? After all, he did spend millions on his campaign, likely the largest budget for market research this year. Why wouldn’t you maximize the research that he’s already done and copy that for your own business?

Clearly, I am a Social Media evangelist. I believe that Social Media is the path for working mothers to flexible work. In fact, I believe that it’s the path for not only working mothers but for anyone looking to lead a more independent lifestyle. Think about it. For the first time in history, the playing field has been equalized by the internet. We’ve all got the power to step up to the plate and hit a home run. Why shouldn’t it be you?

So, go see what your new President did to get elected and copy, copy, copy. Working moms, the man just showed you exactly how to do it. All we have to do is watch, listen and implement for our own businesses. How lucky are we to be living in these times?

Got examples of things you’ve already done? Love to hear from you so that other moms can learn! Leave a comment and if you like this post. Please stumble it!

Here are a few other interesting articles covering our new President’s Social Media success and predictions about how he might continue to use it moving forward:

Mashable: How Will President Obama Use His Massive Social Media Influence?

Search Marketing Gurus: Barack Obama: The First Social Media President?

Advertising Age: Obama’s Rivals Should Steal From His Social Playbook

Read Write Web: Obama’s Social Media Advantage

If you are a working mom who thinks she wants career change, I encourage you to spend a few hours playing around in Facebook to see how other people are making money on the web.  You might also have a little fun while you’re at it.  Maybe Facebook is your path to telecommuting, flexible work and the ever escaping work life balance.  Besides, don’t you want to keep up with your kids humor?