Since last week’s election, you have inevitably saw some of the statistics covering how President Obama maximized social media tools to connect with his constituents. During his campaign, he reached out to connect with people using the internet through Facebook, Linked In, My Space, Twitter, and other social media tools. He even paused to email a thank you note to his team before his acceptance speech. Undeniably, he had many competitive advantages over John McCain, but one cannot debate that social media played a huge part in his election.

There have been a lot of articles in the media over the past few weeks debating whether Facebook actually has any value.  This, in itself, indicates that there is a whole lot of value in Facebook.  I wanted to share with you an interesting article from Harvard Business Publications by Jeff Stibel.  Jeff talks about why Facebook is so much better than other social networks and why it fundamentally works.  Personally, I continue to be amazed at the functionality of Facebook.  Almost every day I discover something new that you can do with it.  Did you know you can even hire a Facebook coach?  Yes, it’s true, many mainstream corporate employees continue to choose LInked In and Plaxo over Facebook since some perceive Facebook is for a younger generation.  I did an experiment last week after attending a UC-Irvine MBA Alumni event.  For all of the business cards I collected, I checked to see if the folks were in Facebook and Linked In.  >90% were only in Linked In.  Interestingly enough, the next day I received a phone call from someone looking for a coach who had been refered to me in Facebook by the other 10%.  These folks also happened to be the younger people in the crowd.  Point in case, if you want to do business with Gen X, you’ve got to be in Facebook.  You know what their vote is regarding whether Facebook has value.