Some of you might remember that last year I attended Blog World Expo.  If you are at all interested in learning about how social media strategy can help your businesses at warp speed, then this is the conference for you.  It is the essence of drinking from the firehose.

I recently wrote a post  on my company’s blog, Square Martini Media,  Blog World Expo Changed My Life in 2008! And It Could Change Yours in October 2009! This post talks in detail about what I love so much about this premier blogging conference.  Additionally, on the Blog World website, you can review a schedule of over 250 speakers who will present in over 80 sessions in various tracts.

You can also listen to my interview of the Blog World Founders on Boost Your Business Radio with my Co-Host Rieva Lesonsky.  Boost Your Business Radio airs live every Wednesday at 11am PDT just before Twitter Talk Radio at Noon PDT which I also host every week.

After attending Blog World Expo last year, I came home and changed my career.  I wonder what might happen to you and your business.  I urge you to spend a few minutes reviewing their speaker offering.  It is truly an eye opening experience for any working mother or  business professional.

An update on live meetings in San Diego….

Stay tuned for some other exciting events coming up the first week of November regarding Flexible Work and Gary Vaynerchuk! =-)

If you’ve been following along, you know that my love affair with Twitter has been going on for a few months now. This past weekend, I had the great pleasure of meeting the author of The Twitter Revolution, Warren Whitlock…again. Not only did I meet Warren but I also had the honor of joining him at TwitCastRadio when he interviewed Adaptive Blue about Glue, a cool new tool that enhances your web browsing experience.  Can you imagine what I asked when it came to my turn for an interview question?  Of course, you’re right!  I asked how the new tool could interface with twitter!  You’ll also hear Mari Smith stepping in for a few seconds too.  (You can hear our interview by clicking on the links above.)

I so enjoyed spending time with Warren this weekend and I could write this whole post about him.  However, that’s not what’s important for you.  Here is what I want you working mothers to hear about my experience and to put to use for reengineering your own lives if it’s helpful for you:

There are successful (and sometimes famous) people around waiting to help you with whatever you need and they are within your grasp.  All you need to do is reach out to them.

Coaches, editors and publishers have been advising me that famous people are much more within our grasp than we think and that they are much more willing to help you than you would imagine.  It’s not a natural thing for us to pick up the phone and call someone like Oprah, but hey, who knows? I just might someday soon and you should too.

When I left for this conference, I jokingly said to my husband, “Warren Whitlock is broadcasting his radio show live from the hotel and I’m going to join him”.  My husband laughed and said, “OK, Angie” with a skeptic tone.  I did know that Warren was broadcasting his show because I had invited him to dinner and I knew he had a time conflict.  I didn’t, however, expect to be interviewing his guest along side him.  Like just about everyone else that I’ve met in the social media space.  I found Warren delightful, open and so willing to reach out a helping hand (Oh, and very funny too).  Thank you Warren!

And by the way, thanks to @sugarjones for taking this great picture below of Warren and I and uploading it to Twitpics just before the interview started.  Don’t we look like a great broadcast journalist team?

Tracy Green just launched a new website, www.smartworkingmom.com.  Her site is worth a look if you have a minute.  This week, she emailed me and also left a comment on my blog.  I’d like to share them both with you because I think you’ll relate to what she’s saying.

 Email:  “I applaude you!  It was so refreshing to see a website that makes it okay for moms to work, and want to work and celebrates those who do!  I’m emailing to ask your permission to list www.sixfiguremomsclub.com as a  HOT LINK on my evolving website:  www.smartworkingmom.com.  I’m a full-time, plus working mom of two boys and enjoy having a career. My issue became that I was in complete control and successful at the office, but at home — forget it! I was out of my element.  (Snipped)

 Blog Comment: ”First, this is such a dynamic site! Finally, a site that doesn’t try to help moms get over whatever “guilt” they have for working. In terms of the one thing that I’m grateful for this Thanksgiving, OPPORTUNITY — the opportunity to have it all, career, family, health, success, etc. Best, Tracy”

Tracy points out three major issues for Six Figure Working Moms:  Judgment, Guilt and the ability to successfully juggle everything.  In her email, Tracy says it’s refreshing that my website makes it okay for mom’s to work.  Absolutely!  In my mind, it’s okay for a mom to do whatever she wants as long as she’s making choices that are healthy for herself and her family.  It’s so hard for us to remember not to judge each other isn’t it?  We women are our worst enemies.  I catch myself judging other women’s choices all the time and having to remind myself that it’s really none of my business.  Try it for one week.   Be on ultra alert for when you are judging others and ask yourself why.

The second issue Tracy points out is Guilt.  Why DO we feel guilty about working and wanting things for ourselves?  It doesn’t really matter why because it’s a phenomenon that’s been around for as long as women have been working and it’s not likely going away.  I say this because acknowledging guilt as a normal part of being a working mother sometimes makes it a bit more palatable.  Sure, there are some days when it bothers us more than others.  For me, those are the days when I need to readjust my calendar, reroute my priorities and spend more time with my daughter.  My guilt is a pretty good barometer if I use it and understand it correctly. 

Lastly, Tracy discusses that she had everything perfectly oiled at work but things were falling apart at home.  Sound familiar?  There really are only so many hours in the day and you’ve got to remember that balance is required when you’re living your life in the fast lane of career and home life.  You have to allow room for error when your operating at this fast pace.  If someone gets sick or something unexpected happens, your plan will get off kilter so plan for that as a normal part of your routine.  It will undoubtedly happen.  If you expect it, it won’t be such a surprise and will be a little easier to deal with.

I was working on another project this morning at my kitchen table with the window open.  It’s a typical Santa Ana fall weekend in San Diego where it feels like the threat of fires.  When you’ve lived here through both the Cedar and the Witch Creek fires, your sensors are up for that kind of stuff in the fall.  Both of those fires came within a mile of my home.  Luckily, we survived with minor damage and big messes from both.  Comparitively speaking, over 400 homes in my community were lost last year.  It was a devastating time.

As you may have heard on the news, fires are raging in Santa Barbara and north of Los Angeles.  I’ve been consciously trying not to turn on the TV or Radio this morning to protect myself from the negative energy of the news.  This is often my process when I’m writing or working as I’m more productive.  However, I did pop onto to Twitter for a quick five minutes.

Within one minute, I knew that fire was threatening somewhere close the Santa Clarita valley (or so I thought).   I quickly thought of three twitter friends I had met in Ventura a few weeks ago:  @respres, @jesseluna and @lindaptaylor.  I sent them a tweet to come to San Diego if they felt at risk.  They responded within seconds that they were fine but another twitter freind @QueenofSpain was in more danger.  I don’t know @QueenofSpain but because she’s in their twitter tribe, she’s now in mine.  That’s how it works.  Their friends are my friends and so on.  Below is our twitter streams.  Start from the bottom and read up.

So, cross your fingers for @queenofspain and everyone else in the fire areas.

I wrote this post quickly to show you the enormous power of twitter.  It’s so incredibly useful in times like this and can give you news faster than any other source available to us.  Just think what it could do for your personal brand or your business.  Pretty incredible possibilities huh? 

Understand why I’m still having an affair with Twitter??

Tweets I typed or received:

QueenofSpain: @aaswartz thanks. will keep in mind. we can’t go south right now.

about 1 hour ago · Reply · View Tweet · Show ConversationHide Conversation

 

aaswartz: @QueenofSpain Girl, head south already!

about 1 hour ago · Reply · View Tweet · Show ConversationHide Conversation

 

aaswartz: @ResPres don’t know @queenofspain yet but bring her too. She’s ok if she knows U

about 1 hour ago · Reply · View Tweet · Show ConversationHide Conversation

 

aaswartz: @jesseluna We’ll grab @marismith and have a party and do some go away fire dance

about 1 hour ago · Reply · View Tweet · Show ConversationHide Conversation

 

aaswartz: @jesseluna Keep me posted and come if u need to.

about 1 hour ago · Reply · View Tweet · Show ConversationHide Conversation

 

ResPres: @aaswartz thank you. I don’t think we’re in danger, but the map I just looked at might make @queenofspain a bit nervous.

about 1 hour ago · Reply · View Tweet · Show ConversationHide Conversation

 

aaswartz: @respres @jesseluna @lindaptaylor Cedar fire was less than mile from my home. Saw fire coming from 3 directions when leaving. Said bye house

about 1 hour ago · Reply · View Tweet · Show ConversationHide Conversation

 

jesseluna: @aaswartz @respres is the closest of the 3. Linda and I are about 20-25 miles away.

about 1 hour ago · Reply · View Tweet · Show ConversationHide Conversation

 

• QueenofSpain: @ResPres yeah, um…..not liking the direction this puppy is moving

• amarquart: @Karoli so winds 2 not helping keep contained? worried 4 u & @queenofspain… no relief insight (weather)?
  about 1 hour ago · Reply · View Tweet

  

• meresgreen: @QueenofSpain can you get out?
  about 1 hour ago · Reply · View Tweet · Show ConversationHide Conversation

  

• QueenofSpain: @tsalagi1 we’re ok. We’re not in any immediate danger. Fire is a good distance. Worse for my son to be in this smoke.
  about 1 hour ago · Reply · View Tweet · Show ConversationHide Conversation

  

• QueenofSpain: I-5 between 405 and the 126 is now shut. SO yeah, that’s us. Don’t come visit
  about 1 hour ago · Reply · View Tweet
   

President Obama’s ability to reach out and connect with Voters, specifically Generation Y is due to the fact that he embraced their language: texting and communicating with social media tools. Compare this to John McCain, clearly a novice, and it’s easy to see how a younger generation might feel they have only one clear choice for President. They just can’t relate to someone who can’t communicate with the tools of today. It’s a text book example of the generation gap.

So you say, interesting enough but how does this impact me, the working mother?

Think about it for a minute. If Barrack Obama can use Social Media to have a landslide competitive advantage over his competition, then why can’t you? If you’re an entrepreneur or you’ve been thinking about starting a venture, what can you learn from this recent presidential election? What can you implement for your own business? What can you plagiarize from Barack Obama’s presidential campaign? If our President used Linked In, Facebook, My Space, Twitter, why wouldn’t you? After all, he did spend millions on his campaign, likely the largest budget for market research this year. Why wouldn’t you maximize the research that he’s already done and copy that for your own business?

Clearly, I am a Social Media evangelist. I believe that Social Media is the path for working mothers to flexible work. In fact, I believe that it’s the path for not only working mothers but for anyone looking to lead a more independent lifestyle. Think about it. For the first time in history, the playing field has been equalized by the internet. We’ve all got the power to step up to the plate and hit a home run. Why shouldn’t it be you?

So, go see what your new President did to get elected and copy, copy, copy. Working moms, the man just showed you exactly how to do it. All we have to do is watch, listen and implement for our own businesses. How lucky are we to be living in these times?

Got examples of things you’ve already done? Love to hear from you so that other moms can learn! Leave a comment and if you like this post. Please stumble it!

Here are a few other interesting articles covering our new President’s Social Media success and predictions about how he might continue to use it moving forward:

Mashable: How Will President Obama Use His Massive Social Media Influence?

Search Marketing Gurus: Barack Obama: The First Social Media President?

Advertising Age: Obama’s Rivals Should Steal From His Social Playbook

Read Write Web: Obama’s Social Media Advantage

I’m not offended. I’m actually quite flattered. You see, I perceive bloggers as cutting edge and I’m happy to consider myself as part of a new and upcoming industry. However, uninformed people don’t take me serious as a blogger. They think I’m playing. It’s so entertaining to me how people react to things they don’t understand.

You see, blogging is just another form of media like TV, Radio, Magazines, Newspapers, Outdoor Advertising. You can make money with blogging similarly to how Dr. Phil or Oprah make money with TV. It’s all about personal branding and having a consistent, authentic message. Not only is it another form of media, it’s the newest form and it’s GROWING…while other mediums are decreasing.

A career in blogging is a huge, personal commitment. I spend at least 20 hours per week on my blog/internet presence. That includes writing, marketing, programming, search engine optimization, strategy, research, benchmarking, making friends in the blogosphere, monetization, researching, helping friends in the blogosphere and much more. And get this, 20 hours doesn’t seem like nearly enough. (This doesn’t even include my torrid relationship with Twitter. Remember that from my previous posts? And, by the way, if you aren’t already, follow me @aaswartz on Twitter)

So, why am I sharing this and why is important to you? A couple of reasons:

1. I want you to open your minds to the outside-of-the-box career options that you might not have considered yet as a working mother. Perhaps there is something right there that could make a huge difference in your happy factor.
2. The Tipping Point for the Web 2.0 world is getting closer every day. Given the current economic situation and where the stock market is, might you want to consider investments in Web 2.0 space when you are thinking about reinvesting your money??? I will be. If you are skeptic about the Web 2.0 Tipping point. Check out my recent comment at Harvard Business Publications.
3. The Social Media community is fresh and inspiring. They have a lot to teach us. Go meet them and see what you can learn. The industry is fast paced, upbeat, positive and so inspirational. Why wouldn’t you?

Yesterday, it was my great pleasure to attend Social Media Simplified in Ventura, Ca with some of the brightest and most successful people in the industry. Make sure to stop back later this week when I’ll be talking more about what I learned from Mari Smith (The Pied Piper of Facebook), Deb Michek(Twitter Evangelist Coach Deb), Denise Wakeman (The Blog Squad), Linda P Taylor (”Insider Secrets”), Nancy Marmelejo (Viva Visability) and Simon Leung (Google SEO expert).

Hint Hint: If you can’t wait to read my post and you’re feeling twitventurous, go to http://www.search.twitter.comand search on #smsv and you’ll see all the tweets related to this wonderful event. Pretty sweet huh? And you wonder why I’m having an affair with Twitter?

As some of you may remember, I have been salivating over tickets to Maria Shriver’s Women’s Conference since it went on sale and then subsequently sold out in less than three hours earlier this summer. I even wrote a post about it hoping Maria Shriver herself might read the post and provide a few lucky Six Figure Moms Club members with tickets. Nothing happened.

Last week, my head hung low as I was conceding to the fact that I just wasn’t going to this fabulous event when one of my co-sponsors at the flexible work event offered up an option. I could volunteer on Monday and work the conference as a way to attend. Had I known about this earlier, I would have jumped on the opportunity, but I had commitments Monday that I couldn’t move. Regretfully, I couldn’t make this work.

On Monday morning, my phone started ringing and texts started pouring into my cell phone. By the end of the day, I had access to seven tickets to the conference. Crazy huh? Thank you Universe.

I’m writing this post in haste as I pack my things to run out the door to the conference. I likely won’t have a chance to write any other blog posts until the weekend but I wanted to let you all know how powerful we are. It’s always worth pursuing every little thing you want because the world really is here to help you! If this isn’t proof enough for you, I’m not sure what is!

If everything works out, I’ll be attending the Women’s Conference as a member of the media today. I hope to be standing next to Bono of U2 sometime in the next 24 hours. Universe, did you hear that one?

Of course, my love affair with Twitter continues and if I have a chance, I’ll be tweeting under hash code #miverva as will the other tweeps that attend. If you’re interested, go to www.search.twitter.com and search for “minerva”. There is also a live webcast of this event at the Women’s Conference webcast and I believe at Oprah.com. Sorry, you’ll have to search for the link…because I’ve gotta drive to Long Beach

I grew up in Southern Ohio in a county with one of the highest unemployment rates in the state. Incidentally, also close to another county where the number of drug trafficking arrests were also high (no pun intended). Families who lived on welfare were abundant.

I remember houses that still didn’t have inside toilets and days when families would gather to get government subsidized foods like cheese. Five pound blocks of cheese were handed out from the back of 18 wheeler trucks to long lines of people who drove a long way. Sometimes this subsidized food was the only protein in a family’s diet.

The summer of my sophomore year in college I worked as a mentor for the Job Training Partnership Act-Youth Training Program. The government funded program served to provide jobs for kids 14-21 from low income families and to provide job training. As mentors, we taught resume writing, job search, professionalism, interviewing skills, self image, self esteem, and general life skills. The kids were placed at job sites all around the county and did jobs ranging from working as a court assistant to painting bridges.

The main thing I learned from this summer was that I could make a difference in these kids’ lives just by showing them that they could break the welfare cycle in their families. You see, many of them thought that their mission in life was to collect welfare checks. That was all they knew. Their parents had been living this cycle for generations so they were waiting to turn 18 and earn their place in the welfare ranks. I was so saddened and moved by this fact that I worked harder to connect with them and show them that I was not so different.

Although my family wasn’t on welfare, we certainly weren’t wealthy and I was putting my self through school at Ohio University. I had some help from my parents, a few scholarships but I worked two, sometimes three jobs to make it all work. I wanted these kids to know that they had to strive for something better and that they had the power to change. How is this related to Poverty you ask? Were they starving? Some of them were, Yes. But the bigger picture is that they weren’t contributing everything they could back to the society. They were settling…and they didn’t even know it! What if each one of these kids had a mentor that helped them be their personal best? What could THEY do to solve poverty? The five of us mentors did what we could over the summer to lead by example and to influence our teams to step up to their lives. We had a lot of fun with them and tried to be leaders. They made us better too and taught us a lot about leadership as well.

This summer job changed me forever and had a tremendous effect on my views of welfare and handouts. To this day, I don’t donate money to causes that have no built in efforts to improve the process and I never give money to people on the streets. This isn’t because I’m unsympathetic, it’s because I believe in systems to make things better and process improvement and making a bigger difference than just 50 cents in someone’s hand. I certainly don’t mean to suggest that I have the answers. I haven’t studied the welfare system in detail. I am an armchair opinionator at best, but I do know that there is no incentive to change anything. What if we used all that money to motivate people to end poverty?

Six Figure Moms, what are you doing to teach your kids about world poverty? As important, what are you teaching them about poverty in the US? Where I live in sunny San Diego, it’s easy to think that every body lives a happy, prosperous life but that just isn’t the case. In the spirit of giving in December, our Six Figure Moms Club event will focus on Microfinance. Look for more details coming soon on our events page.
Hope you can join us. Today, take some time to visit other blogs. As of the time of this post, there are over 11,000 bloggers participating in Blog Action Day writing about Poverty. I’m excited to read what they’ve written and I hope you are too.

You see, Rachel so graciously agreed to be a guest lecturer for a Six Figure Moms Club event in San Diego. Rachel and I spoke to a room of folks fairly new to social media about the almost endless benefits and ways to make money on the internet.

I spoke before Rachel arrived and started with a live Twitter feed up on the screen. The group was very inquisitive about Twitter and wanted a casual overview of how it works. We talked about the following:

• The feeling of confusion many people experience when they first sign up for Twitter. We discussed how many of them (me too) had signed up, sat there looking at the sceen saying, “Okay, I don’t get it. Now what do I do? How do I figure out who to follow?” or ” These people that have asked to follow me seem like stalkers. How do I block them? How do I make sure to protect my privacy and make sure I’m safe?”
• @PHDBRE was Tweeting away and had four posts in a row on the twitter feed. Everyone wanted to know why so many? Was she just really talkative? An overpromoter? What was she doing? I read her tweets aloud and explained that she was in the midst of conducting an online survey. Also, that @PHDBRE and I had communicated through DM’s earlier in the day about bloggers and my guess at their potential MBTI type of NT. This lead to a discussion of What is a DM? and Next, “Wow, Angie, Do you know her?” “Well, No, not face-to-face, but I hope to soon, and we did have a business related conversation (140 characters of course) earlier today”. They were amazed, glossy eyed and somewhat enthralled.
• Next we discussed how @AshleyMahaffey who was in the room, came because she found out about the event through connecting with me on Twitter. Next, we discussed a potential Tweetup between Ashley, me, @AnnVertel and @MariSmith sometime in the next few weeks…all as a result of Ashlee following me on Twitter.
• The group asked how do you learn Twitter lingo. @AshleyMahaffey offered a great resouce I can’t remember (so I’m hoping she’ll post it in the comments here) and I refered again to @MariSmith ’s Twitter LIngo Demystified.
• We also discussed that although several folks were interested in starting a blog, there were only a few folks in the room (in addition to the folks mentioned above) that had blogs like www.sandiegobargainmama.com, and www.healthwisewomen.com. This took us to a discussion of the untapped market of opportunity awaiting these six figure moms if they chose to embrace it.

Ok, back to Rachel, the main speaker. She presented, “Creating a FAPulous Website” and talked about how websites must have a clear Focus, contain a call to Action and be Personal. She then discussed the elements of a great website and maximizing the user experience. I twitted as she presented in hopes that any Tweeps not able to attend could get a taste of what she was talking about. (You can see what I tweeted by going here). Rachel also discussed how easy it is today to develop alliances with people using social media. Specifically, she discussed how she and her husband felt lucky to be corresponding with Guy Kawasaki, famous author/blogger.

We started a discussion in tandem both in the room and on Twitter about preferred Contact Management Systems/Autoresponders (aWeber vs. IContact) that continues today online. Meanwhile, Rachel’s husband, @webocsupport was twitting me, “Is the presentation over and what have you done with my wife?” from her home over an hour away. The night was a great success.

Today, just before writing this post, I finished my work day ordering some printed goods from a vendor I learned about at the event last night. When I called, she said, I know you, I follow you on Twitter and I offer discounts to all my Twitter friends. Check out @vpg_printing. She’s even offering some fabulous bonus to whomever is lucky enough to become her 1000th follower which she expects to happen by November 1. Perhaps that could be you?

One last note. If you are still wondering what you can do with Twitter, check out this great blogpost written by Dahna M. Chandler about Warren Whitlock, who she deems “Dr. Twitter” ” Why Do I Need Twitter and How Do I Use It? A Twitter expert tells you”.

Maybe, I’ll deem myself, “Mrs. Twitter” and see if that sticks….but alas, I think I might be getting ahead of myself a bit in our relationship…

So, again, can you see just a little why I can’t help but continue my affair with Twitter? I’m smitten.

Ok, I admit it. I’m crazy in love with Twitter. Just like my historical attractions to men, this is happening with Twitter because I’m learning things I never even conceived. My relationship with Twitter started about six months ago when we casually started seeing each other. I signed up for a twitter account and then installed the Twitter application on my facebook account. By doing this, I could tweet and my updates would show up in Twitter and on my Facebook page as “status updates”. So efficient which really does it for me. I thought Twitter and I knew each other pretty well. But little did I know, our relationship, analogous to relationships with men, was to grow in layers.

Next I went to Blog World Expo, a true Twitter explosion. The entire conference was run using Twitter as it’s heartbeat. Below are just a few examples of Twitter’s usage.

• The conference leaders created a unique identifier (a hash code in Twitter lingo) for the conference and instructed attendees to identify all messages with this code. That allowed us to track all conference related tweets.
• Most sessions had twitter displayed on the presentation screen so that attendees and seminar leaders could have live, direct communication during presentations which made for a real-time, interactive learning experience. This also allowed participants to almost be in two places at once since you could be reading other seminar tweets from other rooms.
• Most conference related communication was done using Twitter. (This included anything related to conference materials, schedule changes, meetings, after hours events, lunch, etc.)

I really started to get the power of Twitter for business and my heart raced faster.

The next big step in our relationship was the Vice Presidential Debate last Thursday. Did you realize that on certain channels, Americans could tweet their thoughts while Sarah Palin and Joe Biden were debating. Check out Hack the Debate? Seriously! Tweeps were sending their tweets into public television and they were appearing across the bottom of the TV screen complete with their Twitter names and pictures. They were likely censored but this was an historic moment for social media. Think about that. People all around the globe had the opportunity to weigh in on the VP debate. I kept thinking, “the only way this is really happening is if the government does not really grasp how Twitter works”. So incredible. I couldn’t sleep well that night thinking about the possibilities for working women and the next thing that Twitter would teach me. What WOULD be next?

So, the next thing was a random encounter with a work colleague I hadn’t seen in three years. I started to update him about me. He stopped me and said, “I know all about you Angie. In fact, a bunch of us were just talking about you at lunch. We were talking about how often you update your facebook page. We keep track of what you’re up to and in fact I know who you had lunch with yesterday.” A bit embarassing for me that this friend thought I had nothing better to do than update my facebook page so I asked him if he knew about my friend Twitter. He did not. So, what’s a girl to do to explain her relationships? Until the world catches up, it’s nothing but opportunity for those of in the know.

So why am I choosing to out myself and my relationship with Twitter? Because ladies, each day the picture becomes clearer and clearer to me that there are so many opportunities for all of you who have even a slight interest in the internet to create so many great opportunities for yourself. Coincidentally, our live Six Figure Moms Club meeting in San Diego this week covers this topic. You can reengineer your career using New Media options if you want to.

If you would like to learn more about Twitter (or New Media in general), check out expert, Mari Smith’s, Twitter LIngo Demystified

Mari is amazing and continues to stay on the cutting edge of New Media as it seems she in a different learning conference every other day. If you only choose to follow one person on Twitter. She’s a great person to start with. I’ll be writing a post about her soon so stay tuned for more on Mari.